How do we leverage market intelligence?
At iSoftware4Banks, we take a comprehensive approach to market intelligence: beginning with secondary research, followed by primary research, and then utilizing various analytic frameworks to turn the gathered data into actionable insights for our clients.
While many companies today offer competitive intelligence services through a software-as-a-service model or license their secondary research software, we believe this falls short of the full approach needed for successful application.
We believe the real competitive edge is in the quality of primary research and the analysis it provides.
Despite advancements in technology, no software can match the human ability to connect the dots and create the narrative that comes from primary research and analysis.
At iS4B, we excel in secondary research — but it's our expertise in primary research and competitor analysis that sets us apart. This is what our clients value most in our market intelligence services.
Strategic Vendor Selection, RFI & RFP Services:
We help clients navigate complex purchasing decisions by offering independent and unbiased assessments of the solutions they are considering. Our objective evaluations provide clients with valuable insights and information, enabling them to make informed decisions and choose the best possible solution for their needs.
Competitor Profiling:
iS4B can be used as a powerful competitive intelligence tool that delivers a comprehensive analysis of a company. This assessment covers everything from recent significant developments to future expected behavior, as well as an evaluation of key functional areas, resources, and capabilities. With our Competitor Profile, you can gain deep insights into your competitors and use this information to inform your strategic decision-making and gain a competitive edge.
Market Analysis:
A typical Market Analysis involves assessing multiple competitors, although not as broadly as in a Competitor Profile. Instead, the focus is on specific topics such as the market share of each competitor, their pricing strategies, and their product offerings. The goal of a Market Analysis is to gain a deep understanding of the competitive landscape, identify market trends, and determine the viability of new products or services. This analysis provides valuable insights into the market and helps companies make informed decisions about their strategies and investments.
Competitive Pricing Analysis:
iS4B can provide an evaluation of buyer reaction to varying price levels by studying historical data, as well as newly collected primary research input. Engagements typically include development of new pricing models and levels.
Market Sizing & Segmentation:
iS4B can help define the size of a particular market and then identify groups of customers with similar needs, interest, and priorities.